Most customers who visit this roasted sweet potato stall feel delighted—not just because of the food, but also because of the surprising service.
In Japan, it’s not unusual to see dogs assisting humans in daily life, such as guiding the visually impaired or serving as police dogs. But a dog managing a food stall? That’s something truly rare. Meet the star of the story: a three-year-old Shiba Inu living in Sapporo, on the northern island of Hokkaido. This adorable dog once went viral on Twitter in Japan after a video captured him diligently “running” his roasted sweet potato stand.
Every day, customers simply walk up to the small stall, pick a roasted sweet potato from a white box, and leave 100 yen (about 1 USD) as payment. Each time someone approaches, the Shiba Inu wags his tail happily to welcome them. The stall runs entirely on trust and honesty, so if anyone fails to pay, the little shopkeeper won’t chase after them.
Around the stall, colorful and eye-catching signs draw the attention of passersby. One of the most amusing messages reads: “Because I am a dog, I cannot give change.” Despite this limitation, many customers praise not only the delicious roasted sweet potatoes but also the unique and heartwarming experience of being greeted by such a charming canine vendor.
In Japan, roasted sweet potatoes—known as yaki imo—are one of the most beloved street foods during the colder months. These stalls pop up across the country in winter, much like roasted chestnut vendors in Europe or the United States. But few can compare to the unforgettable charm of a stall run by a wagging-tailed Shiba Inu.
For travelers visiting Sapporo, this little sweet potato stall has become more than just a place to grab a warm snack—it’s a quirky attraction that captures the playful side of Japanese culture. While it may not always be open and relies on a bit of luck to encounter, stumbling upon the Shiba Inu “shopkeeper” is sure to leave visitors with a smile. Whether you come for the roasted sweet potatoes or simply to witness this unusual scene, it’s a reminder of how even everyday traditions in Japan can be full of charm and surprise.
