Japan is widely known for its liberal attitude toward sexuality. Across the country, love hotels have sprung up in great numbers and are especially popular among locals.
Despite Japan’s reputation for a growing solo-living culture and declining marriage and birth rates, love hotels—also referred to as “adult hotels”—remain highly sought-after in the Land of the Rising Sun.
One particularly well-known establishment is Hotel Ai, which offers a variety of themed rooms catering to adult fantasies, as well as standard accommodation options. The hotel also provides hourly rates, making it ideal for couples looking to explore new experiences.
Foreign visitors often find themselves fascinated by these uniquely themed rooms designed to spark intimacy and creativity. In Japan, the love hotel industry enjoys significant freedom in both operation and design, allowing for playful and inventive experiences.
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Take a look at this exclusive photo series showcasing the most iconic love hotels in Japan.
Hotel Sara Sweet also has a hospital room with full equipment and clothes.
